, its mobile application, and m-site (hereinafter referred to as the “Platform”).
Collection of Your Information
We only collect the information that we actually need for lawful purposes connected with a business requirement. When you use our Platform, or post any information in public platforms, use our services, we collect, use, process and store your information which is provided by you from time to time (while you show interest in our Partner program, or share your information with us during signup in any official capacity).
In general, you can browse the Platform without telling us who you are or revealing any personal information about yourself. While usage of certain products or services may require you to register with us. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide the information by choosing not to use a particular service, product or feature on the Platform. We may use forms available on the website or various survey administration tools to collect information about you.
For all the information you have shared in public domains (such as social media websites), we understand that this information was shared voluntarily and Flipshop ascertains no responsibility for correctness and accuracy of such information. Some of the categories of information that we process about you are the following:
- Information provided to us during sign-up/registering or while availing any of our services such as name, username, email ID, contact number or any other login credentials
- Business Address such as warehouse, store or house address
- Brand NOC certificates including ownership documents and applicable certificates
- Business contact information business name, GSTIN details, location, primary category and average turnover
- Financial Information such as bank details, account information, canceled cheque
- Information required for initiating and verification of KYC process. We specifically do not require you to share Aadhaar card details as part of the KYC process
- Government Identifiers such as PAN Card
- Information related to your online presence such as url of your websites, blogpost, etc
- Any other information that you may share with us or collected from you while you visit, access or use our Platform or contact us for query resolution (e.g. I.P address, etc.)
We do use your contact information (such as email address) to send you communications and other marketing related information that are aligned to your interests, However, you can withdraw your consent by unsubscribing to such communications by means available in the communication or by contacting us on the details below.
Our primary goal in collecting your personal information is to provide the sellers a smooth and customized experience based on the services they require. This allows us to provide services and features that most likely meet their needs, and to customize our Platform to make their experience safer and easier. Furthermore, the information we collect will strictly be used for legitimate, business, contractual and lawful purposes only.
If you receive an email, a call from a person/association claiming to be from Flipshop seeking personal or sensitive personal information like name, contact details, address, financial instruments, identifiers, etc., we request you to never provide such information. If you have already revealed such information, report it immediately to an appropriate law enforcement agency.
If you choose to drop a query to our Email or other social media handles maintained by us we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support, and troubleshoot problems or for internal research and analysis as permitted by law. We may process this information into a file, an instance specific to you
Information of Customers who shop at Flipshop powered application:
Use of Demographic / Profile Data / Your Information
We use your personal information to provide the services you request, analyze your interest or to study any specific requirements from them. We use your personal information to assist sellers and business partners in handling and fulfilling their service requests; enhancing customer experience; resolve disputes; troubleshoot problems; send verifications mails to ensure your identity; help promote a safe service; collect money; measure interest in our products and services; inform you about online and offline offers, products, services, and updates; customize and enhance your experience; conduct surveys for internal purposes; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; exercising a right or obligation conferred or imposed by law, including responding to request and legal demands; and as otherwise described to you at the time of collection of information. We may also request you to provide your PAN, GST Number, Government issued ID cards/number and Know-Your-Customer (KYC) details to: (i) check your eligibility for certain services (ii) issue GST invoice for the services rendered as per your business requirements; (ii) issue GST invoice (iv) enhance your experience on the Platform and provide you access to the products and services being offered by us. You understand that your access to these products/services may be affected in the event consent is not provided to us.
In our efforts to continually improve our product and service offerings, we and our affiliates may collect and analyze demographic and profile data about our users' activity on our Platform. We identify and use your IP address to help diagnose problems with our server, and to administer our Platform. Your IP address is also used to help identify you and to gather broad demographic information.
We may occasionally ask you to participate in optional surveys conducted either by us or through a third party market research agency or testimonials about the services offered to you. These surveys may ask you for personal information, contact information, demographic information (like zip code, age, or income level), attributes such as your interests, service information, service feedback, and other such information that you may choose to provide. The surveys may involve collection of voice data or video recordings, the participation of which would purely be voluntary in nature. We use this data to tailor your experience at our Platform, providing you with content that we think you might be interested in and to display content according to your preferences.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Sharing of personal information
We may share personal information internally within Flipkart group companies, affiliates, sellers, partners, related companies and with other third parties our other corporate entities and affiliates for purposes of providing products and services offered by them such as through its lending partners payment gateway, account management, advertising, etc. These entities, partners and affiliates may further share such information with their affiliates, business partners and other third parties for the purpose of providing you their products and services, and may market to you as a result of such sharing unless you explicitly opt-out.
While sharing your personal information for processing, we adhere to appropriate security measures to protect your personal information. Further, wherever applicable, we bind these third parties with appropriate agreements and require them to process your personal information only for specific purposes along with confidentiality and with appropriate security measures.
Links to Other Sites
Our Platform may provide links to other websites or applications that may collect personal information about you. We are not responsible for the privacy practices or the content of those linked websites.
We maintain reasonable physical, electronic and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to our security guidelines to protect it against unauthorized access. However, by using the Platform, the users accept the inherent security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.
We retain your personal information in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, to enable ANS to exercise its legal rights and/or defend against legal claims or if required by law or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.
We take every reasonable step to ensure that your personal information that we process is accurate and, where necessary, kept up to date, and any of your personal information that we process that you inform us is inaccurate (having regard to the purposes for which they are processed) is erased or rectified. You may access, correct and update your personal information directly through the functionalities provided on the Platform. You can also write to us at contact information provided below to assist you with these requests.
In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below:
Name: Mohit Saini
Designation: Product Manager
ANS Digital Private Limited, B-1/E-13, First Floor Mohan Co-operative Industrial Estate, Mathura Road New Delhi South Delhi DL 110044 IN
Time:Monday - Saturday (9 AM to 7 PM)